icon s.1

The project showcases the concept store THE ICON. This concept displays the futuristic direction of the latest trends in the fashion world. For this, we have chosen a visual image that reminds us of the cosmic landscape of sand and rock. Combining this image with THE ICON corporate color - we got a solid visual effect. The desire for outdoor, industrial, streetwear, and the vector of development in the direction of the future, space, and technology. The destruction of ideas about classical silhouettes, deconstruction in the fashion world, and unexpected broken and deliberately destructive forms emphasized aggressive invasion of the urban environment.