v+t

The building of the center — the former ATP workshop, is part of the PrAT "Trans Obolon. " The concept of ensuring the transformation of the industrial zone in multifunctional urban space. The problem when visiting large shopping complexes is expressed in the placement of trading rows using the corridor method design; this does not allow the entire perception of the quantity presented exposition and the logic of orientation in space. As a rule, the visitor of the shopping center determines his location based on the entrance or memorable interior elements. These elements help him to mark his whereabouts. Choosing goods in the shopping center is more convenient when visitors can navigate position exposures.

The priority tasks are:

— Remarkable silhouette of the building after reconstruction; — simple and convenient visual navigation; — a comfortable pastime for the target consumer; — a new format for the presentation of materials; — the creation of interactive space.