recently completed by katya zuieva and artem vahrin of akz architectura, blushhh! secret shop is a 100-square-metre clothing and accessories showroom located in ukraine’s capital. with this project, akz architectura has demonstrated what’s possible when a bright concept is placed at the heart of a minimalist interior. the result is not just another excellent example of today’s ‘Instagrammable’ retail store, the designers’ have carefully sought to balance superficial, ‘social-media-worthy’ aesthetics with functional design. in order to place the main focus on the retail experience, the young design duo created a perimeter path that leads from the entrance of the store. this path is framed by clothing rails and light-pink stepped platforms designed for merchandise display.