the project showcases for the concept store the icon. this concept displays futuristic direction of the latest trends in the fashion world. for this we have chosen a visual image that reminds us of the cosmic landscape consisting of sand and rock. combining this image with the icon corporate color - we got a strong visual effect. the desire for outdor, industrial, streetwear, as well as the vector of development in the direction of the futures, space and technology. the destruction of ideas about classical silhouettes, deconstruction in the fashion world, unexpected broken and deliberately destructive forms - this emphasized aggressive invasion of the urban environment.