the building of the center - the former atp workshop, is part of the prat "trans obolon". the concept of ensuring the transformation of the industrial zone in multifunctional urban space. the problem when visiting large shopping complexes is expressed in placement of trading rows using the corridor method design, this does not allow full perception of the quantity presented exposition and the logic of orientation in space. as a rule, the visitor of the shopping center determines his location about the entrance or memorable interior elements. these elements helps him to mark his whereabouts. choose goods in the shopping center is more convenient when the visitor has the opportunity to navigate position exposures.
the priority tasks are: remarkable silhouette of the building after reconstruction, simple and convenient visual navigation, comfortable pastime for the target consumer, a new format for presentation of materials, creation of interactive space.