blushhhh secret shop

Blushhh! secret shop is a 100-square-metre clothing and accessories showroom located in Ukraine’s capital. With this project, AKZ Architectura has demonstrated what’s possible when a bright concept is placed at the heart of a minimalist interior. The result is not just another excellent example of today’s ‘Instagrammable’ retail store, the designers’ have carefully sought to balance superficial, ‘social-media-worthy’ aesthetics with functional design. In order to place the main focus on the retail experience, the young design duo created a perimeter path that leads from the entrance of the store. This path is framed by clothing rails and light-pink stepped platforms designed for merchandise display.